Why the Revolution will not be Tweeted

Posted: April 05, 2016

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In his essay Small change - Why the Revolution will not be Tweeted, Malcolm Gladwell openly discusses the degree under which the effectiveness of social media is promoting the concept of social change within the society. To adequately achieve this, he uses various examples of human rights and freedom movements that were used in South America between 1960 to illustrate the irrelevant of things like emails, Facebook and Twitter during such events. He does this to demonstrate that individuals were more engaged and motivated to participate in various high-risk activism movements, thus making them develop strong ties.

The author further uses primary examples such as the Greensboro’s Woolworth’s counter, the Mississippi Freedom Summer project of 1964 and Martin Luther King Jr. to prove his point that group participation or gathering is more successful than or without the use of social media. Through this, he is able to openly demonstrate that social media is built upon weak ties. The aspect is mainly because social media lack a clear line of authority, guideline and strategic alignment to set goals as well as reach adequate consensus. Through this Malcolm Gladwell is able to demonstrate that social media is prone to increased conflict and error. As a result limits its ability However; Gladwell addresses some of the key positive aspects of using social media. This includes the ability of social media to enhance or increase individual participation within high risk activism movements. This is due to the speed and vastness of social media to spread information.

In my opinion, I think that the spread of information is one of the key factors in ensuring successful revolution or any kind of social change. That is, without the advent of news and information, the passion, zeal, enthusiasm and motivation needed to ensure a successful revolution movement id lost. Therefore, social media play a key fundamental role in ensuring the speedy transfer of information. This is through various social media networks like Facebook and Twitter. Further, the ability of social networks to build large populations across the world that can receive the intended news and information makes it a key tool to be used in creating an audience for high-risk activism movement. Other than the limitation offered by Malcolm Gladwell on the legitimacy of social media, I think that the freedom of expression takes place in secret and sometimes false information can easily be spread quickly. However, I think social networks are necessary in enhancing the development of communication in the current twenty-first century. Therefore, one key question that Malcolm Gladwell seeks to address is the legitimacy of using social media or networks as a key tool for promoting the concept of social change within the society.

Further, Malcolm Gladwell openly claims that social networks can be used as tools to enhance participation, this is due to its diversification, flexibility and social reach. Because of this, I choose to agree with Malcolm Gladwell’s point of view that social media is the new and the current form of activism. By this, Malcolm Gladwell uses various examples of human rights and freedom movements that took place in South America between 1960 to enhance his argument the effectiveness of social media in promoting the concept of social change within the society. Through this, I openly find his evidence and argument convincing.

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